The illustrator, artist, and publisher Barry Moser was hired in 1967 to teach at The Williston Academy in Easthampton, Massachusetts. He met and became friends with Louis Smith, a glazer, framer, and print collector. Smith then introduced Moser to the artist Leonard Baskin. Moser’s experience of walking into Baskin’s Gehenna Press was a formative experience for Moser, and he convinced his employer that the school needed a printing press. Moser’s Pennyroyal Press was founded. Like Baskin, Moser was a celebrated working artist while still operating his award-winning press.